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For more information:
Anke Both
DTM Print GmbH
Phone: +49 611 927770
FAX: +49 611 9277750

“Taste the future” with Primera’s Label Printers and Applicators

LX2000e colour label printer

WIESBADEN, GERMANY (October 8, 2015) – Our world is getting more and more international and so our requirements for nutrition do, because nearly every individual has an own philosophy of life. This development is reflected by Anuga’s trend topics. Kosher, vegetarian, fair trade products or products for people with hypersensitivities for certain ingredients are included. Primera offers ideal solutions to present each kind of these special products with an individual label.

Primera Technology has successfully developed short- to medium-run solutions using inkjet technology, such as the LX900e Color Label Printer. Its print resolution of 4800 dpi guarantees a printout in photorealistic quality and enables users to add vibrant pictures of their products next to small texts such as ingredients, instructions or barcodes and still every detail of that label is razor-sharp. Labels can be printed whenever they are needed and in the required quantity.

To get even more attention from the customer Primera offers the FX400e. This foil printer enables shiny metallic gold, silver, red and blue accents as visual incentives like borders, graphics, writings or backgrounds to inkjet-printed labels.

Primera is always trying to come up with improved or new printing solutions. One of those innovations is the LX2000e Color Label Printer, a new industrial-grade desktop printer suitable for use in off- and in-line productions. It stands out especially for its robust construction, its reliability and consistency of the printing output, which is extremely important for example in the food and drink industry.

LX2000e is Primera’s fastest pigment inkjet label printer using BS5609 certified ink. In combination with various synthetic materials like Primera’s Tuffcoat Extreme Polyjet material, LX2000e labels are highly water and UV resistant and therefore fulfil all requirement for GHS compliant labelling. This durability supports applications such as frozen or refrigerated foods and beverages.Large, separate ink cartridges keep cost per label low while print speeds of 152mm/s, along with 210mm print width produce full colour labels extremely fast. Wired Ethernet, USB 2.0 and wireless connectivity enables an easy integration of the LX2000e in existing production processes, allows printing jobs to be decentralized started and controlled and supports the cost evaluation.

Primera’s label product range is completed by the AP-series Label Applicators. The AP360e single and AP362e front and back round container label applicator and the AP550e label applicator for flat-sided containers like square sided bottles and boxes apply labels faster, more accurately and wrinkle-free – helping to speed up the production and sell more products than by applying labels manually.

Primera’s variety of label printers and applicators can be seen live in action at Anuga in Cologne, in hall 7.1, hallway A, at stand # 131 from October 10-14, 2015. We are looking forward to demonstrate and show real food applications during the show.

About Primera Technology
Headquartered in Plymouth, Minnesota, USA, Primera Technology, Inc. is one of the world’s leading specialty printer manufacturers. Its products are sold worldwide through Primera Authorized Resellers and Distributors in more than 222 countries.
More information about Primera, its history and products is available on the Internet at or Contact DTM Print in Germany by phone at +49 611 927770, by FAX at +49 611 9277750 or by e-mail at

Notes to Editors: Primera is a registered trademark of Primera Technology, Inc. All other trademarks are the property of their respective companies. Primera Technology EUROPE is an independent company called DTM Print GmbH. Primera Europe is under contract with Primera to provide sales and support for Primera products under the name Primera Technology Europe.

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