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Katrin Hoffmann
DTM Print GmbH
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FAX: +49 611 9277750
Primera label printers

Well-Balanced Vegan Nutrition Made Easy

Make informed choices in relation to consumed food products thanks to Primera’s labelling solutions

Wiesbaden, Germany (February 5, 2014) – Since the success of Jonathan Safran Foer’s “Eating Animals” consumers question critically what they eat. And the number of vegetarian and vegans increases daily. This proves a study by the university Hohenheim in Germany: “The percentage of vegetarians in Germany (only citizens older than 18 years are counted) is about 3.5 %. Only a very small group of less than 0.5 % ‘lives’ vegan. Compared to a previous representative survey (...) thus the percentage of vegetarians has approximately doubled.” This change in healthy diet is reflected at this year’s Biofach as the fair picked “vegan” as one of its main topics. Especially as this group of consumers presents new challenges for food producers regarding product packaging and labelling.

To learn more about these new challenges and requirements, Primera did some research and talked to people that embrace the vegan way of life. One often mentioned challenge is that many ingredients are only listed with their E-numbers, which hardly anybody knows by heart. Furthermore, vegan groceries are normally produced in smaller quantities. Considering that the minimum order requirement for offset-printed labels is significantly higher than those production quantities, vegan products are often labeled incompletely or unprofessionally. Quite often vegan living consumers have no other choice but to ask each and every food producer for a detailed list of ingredients of each and every product, e.g. if a certain wine was clarified using gelatin or not. The European Union is trying to gain a certain level of consistency by implementing several new regulations.

That would also be beneficial for food producers and importers as recent studies have shown that the readability of information is a key factor to the consumer’s purchasing decision. Label printers by manufacturer Primera Technology, Inc. with their high-resolution print engine offer the perfect solution. The desktop printer LX900e with a print resolution of up to 4800 dpi allows professional printing of individual full-colour labels and therefore enables you to respond quickly to customer needs. By using the LX900e Color Label Printer vegan products can be labeled almost effortlessly with the Vegan Flower – the trademark of the Vegan Society – and are then easily recognizable as vegan food, which immensely simplifies the daily life of vegan-living people.

In addition, the Vegan Flower can be accentuated by imprinting the trademark with green foil using Primera’s FX400e Foil Printer, emphasizing the high quality and value of each product.

In order to introduce food producers and importers to the range of possible applications of a fast and easy label production Primera will be exhibiting for the fifth time now at Biofach. The company will be presenting its label equipment such as the LX900e inkjet printer on its booth # 624 in hall 7. Primera employees will happily inform visitors about Primera’s product range, the wide range of label material and their different usability.

*Source (only available in German):

About Primera Technology
Headquartered in Plymouth, Minnesota, Primera Technology, Inc. is a leading developer and manufacturer of specialty printing equipment including full-colour label printers and CD/DVD/BD duplication and printing equipment. Its products are sold in over 222 countries and have been installed at more than 85 percent of Fortune 100 companies.
More information about Primera, its history and products is available on the Internet at or Contact DTM Print in Germany by phone at +49 611 927770, by FAX at +49 611 9277750 or by e-mail at
In Asia Pacific, contact Primera Asia Pacific by phone at +852 3180 7171, by FAX at +852 3014 7827 or by email at

Notes to Editors: Primera Technology EUROPE is an independent company called Primera Europe. Primera Europe is under contract with Primera to provide sales and support for Primera products under the name Primera Technology Europe. Primera Asia Pacific is an independent company called Asia Pacific Optical Distribution Ltd. (APOD), incorporated in Hong Kong, PRC. APOD is under contract with Primera to provide sales and support for Primera products under the name Primera Asia Pacific.

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