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Katrin Hoffmann
DTM Print GmbH
Phone: +49 611 927770
FAX: +49 611 9277750
label applicator

Flat-Surface Label Applicator Launched at Food & Drink Expo

AP550e Flat-Surface Label Applicator applies easily and fast

Food & Drink Expo, incorporating Farm Shop & Deli Show, provides a platform for producers to launch some of the nation’s favourite and most forward-thinking products, as well as a meeting place for the brightest minds in the industry to come together as they debate and discuss the future of the food and drink industry. For two decades now the show is the place to be to discover the most recent industry updates and trends.

One of the many new products, which will be presented at Food & Drink Expo, is the AP550e Flat-Surface Label Applicator by Primera Technology, Inc., a leading manufacturer of label printing equipment. AP550e is a semi-automatic label applicator that makes it fast and easy to precisely apply product and identification labels onto a wide range of flat surfaces such as rectangular or tapered bottles, boxes, packages, bags, pouches, lids, tins and much more. Labels are applied straight, without wrinkles or folds, in exactly the location desired. This gives finished products a highly professional look and significantly increases the number of containers that can be labelled per hour versus manually applying labels.

AP550e is the perfect accessory for labels produced by Primera’s popular LX- and CX-Series colour label printers and digital label presses. Together, they provide a complete print-and-apply solution that’s ideal for a wide range of manufacturers and distributors. Roll or fan-fed labels printed by other methods such as flexographic, offset and thermal transfer can also be applied with the applicator.

Primera’s UK distributor KTEC GROUP will be showing the AP550e Flat-Surface Label Applicator, along with its full range of short-run colour label printers, at the Food & Drink Expo at NEC in Birmingham from 24th to 26th of March 2014. KTEC is located at stand M288.

About Primera Technology
Headquartered in Plymouth, Minnesota, Primera Technology, Inc. is a leading developer and manufacturer of specialty printing equipment including full-colour label printers and CD/DVD/BD duplication and printing equipment. Its products are sold in over 222 countries and have been installed at more than 85 percent of Fortune 100 companies.
More information about Primera, its history and products is available on the Internet at or Contact DTM Print in Germany by phone at +49 611 927770, by FAX at +49 611 9277750 or by e-mail at
In Asia Pacific, contact Primera Asia Pacific by phone at +852 3180 7171, by FAX at +852 3014 7827 or by email at

Notes to Editors: Primera Technology EUROPE is an independent company called Primera Europe. Primera Europe is under contract with Primera to provide sales and support for Primera products under the name Primera Technology Europe. Primera Asia Pacific is an independent company called Asia Pacific Optical Distribution Ltd. (APOD), incorporated in Hong Kong, PRC. APOD is under contract with Primera to provide sales and support for Primera products under the name Primera Asia Pacific.

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