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For more information:
Katrin Hoffmann
DTM Print GmbH
Phone: +49 611 927770
FAX: +49 611 9277750

New Primera Digital Roll Press CFX12PLUS reduces toner cost 50%

WIESBADEN, GERMANY (September 24, 2013)— Primera Technology Europe, EMEA-Headquarters of Primera Technology Inc., the world’s leading developer and manufacturer of special printers, announced today a new model of its CX/FX1200e Digital Label Combo at Labelexpo Europe.

Primera‘s CX/FX Digital roll press and finishing system has revolutionized the market for small to medium on demand printing for the past five years with the most cost effective solution which has been imitated several times but still stands alone due to its innovative combination of speed, print quality and versatility of cutting and finishing any size and any shape of label imaginable.

With up to 2400 dpi resolution, the variety of label materials from paper to polyester and a print speed of 5 meters per minute, the CX/FX system allows a flexible, on-demand production of any size and shape label without waste.

After consultation with many customers, Primera developed a new support/contract- based combo called CFX12PLUS. Beside updated features and high performance hardware, toner cost per print has been reduced by an average of 50 percent. This allows even longer runs to be economically produced by the system.

The new CFX12PLUS is a 24 months service package with two years of warranty compared to the standard one year period.
Furthermore the hardware has been enhanced to include a new i7 built-in PC with front access for flash media and optical discs as well a 24" vertical monitor to enhance the user‘s experience and efficiency. Last but not least CFX12PLUS customers benefit from a special, subsidized toner cost-reduction program where they pay only 50% compared to regular retail price.

After 24 months, the service package can be extended to 36 or 48 months as well CFX12PLUS machines benefit from a special first eligible upgrade program to new models when available.

To learn more, visit Primera from 24. to 27. September at Labelexpo Europe in Brussels, stand #9F55 and see Primera's whole label printer product range.

About Primera Technology
Headquartered in Plymouth, Minnesota, Primera Technology, Inc. is a leading developer and manufacturer of specialty printing equipment including full-colour label printers and CD/DVD/BD duplication and printing equipment. Its products are sold in over 222 countries and have been installed at more than 85 percent of Fortune 100 companies.
More information about Primera, its history and products is available on the Internet at or Contact DTM Print in Germany by phone at +49 611 927770, by FAX at +49 611 9277750 or by e-mail at
In Asia Pacific, contact Primera Asia Pacific by phone at +852 3180 7171, by FAX at +852 3014 7827 or by email at

Notes to Editors: Primera Technology EUROPE is an independent company called Primera Europe. Primera Europe is under contract with Primera to provide sales and support for Primera products under the name Primera Technology Europe. Primera Asia Pacific is an independent company called Asia Pacific Optical Distribution Ltd. (APOD), incorporated in Hong Kong, PRC. APOD is under contract with Primera to provide sales and support for Primera products under the name Primera Asia Pacific.

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