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Katrin Hoffmann
DTM Print GmbH
Phone: +49 611 927770
FAX: +49 611 9277750
RX900e RFID Imprimante

Graphitec 2011: Award for World's First and Only On-Demand Color RFID Label Printer

RX900e Color RFID Printer receives "Coup de cœur" award from the GRAPHITEC'XPERTS committee

WIESBADEN, GERMANY (May 30, 2011) — Prior to the French graphic chain exhibition Graphitec the RX900e Color RFID Printer from Primera Technology, a leading manufacturer of specialty printers, was selected by an expert jury to be one of eight “Coup de cœur“ new and innovative products. Over 100 products were submitted and 52 of them will be presented at the “Place des nouveautés” during the exhibition. The Graphitec is taking place in Paris, Porte de Versailles, June 7th to 10th. Primera’s booth is located at 4 D 006.

“We are delighted and proud to receive that award,” said Andreas Hoffmann, managing director of Primera Technology Europe. “Until now, on-demand RFID labels and tags could only be printed in monochrome. With RX900e you can produce full-colour labels with RFID encoding by using only one product.”

Besides RX900e Primera is also presenting its FX1200e Digital Finishing System. The FX1200e offers, in one single process, the ability to laminate, die cut, slit, rewind and remove the waste matrix. Finishing speeds of up to 6.1 meters per minute are accomplished with Primera's patent-pending exclusive QuadraCut™ technology. QuadraCut uses up to four knife blades at a time across the web. This feature dramatically increases throughput compared to systems that have just a single blade and emphasizes Primera's leading role in the industry.

RX900e RFID Printer
RX900e Color RFID Printer
CX1200e Digital Color Label Press
CX1200e Digital Color Label Press
FX1200e Digital Finishing System
FX1200e Digital Finishing System
Primera a Graphitec

One of the major benefits of this finishing system is innovation in the die-cutting process. Instead of hard tooled or flexible steel dies, the FX1200e uses digitally controlled tungsten carbide steel knife blades. This means that users never have to buy a die or wait for it to be made and delivered. Turnarounds will be faster and there is a significant saving in time and cost.

FX1200e is the perfect companion to a variety of narrow-web digital output devices, including Primera’s best-selling CX1200e Digital Color Label Press, which was first introduced to the French audience at the last Graphitec in 2009.

About Primera Technology
Headquartered in Plymouth, Minnesota, Primera Technology, Inc. is a leading developer and manufacturer of specialty printing equipment including full-colour label printers and CD/DVD/BD duplication and printing equipment. Its products are sold in over 222 countries and have been installed at more than 85 percent of Fortune 100 companies.
More information about Primera, its history and products is available on the Internet at or Contact DTM Print in Germany by phone at +49 611 927770, by FAX at +49 611 9277750 or by e-mail at
In Asia Pacific, contact Primera Asia Pacific by phone at +852 3180 7171, by FAX at +852 3014 7827 or by email at

Notes to Editors: Primera Technology EUROPE is an independent company called Primera Europe. Primera Europe is under contract with Primera to provide sales and support for Primera products under the name Primera Technology Europe. Primera Asia Pacific is an independent company called Asia Pacific Optical Distribution Ltd. (APOD), incorporated in Hong Kong, PRC. APOD is under contract with Primera to provide sales and support for Primera products under the name Primera Asia Pacific.

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