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Katrin Hoffmann
DTM Print GmbH
Phone: +49 611 927770
FAX: +49 611 9277750
AP362e label Applicator

Primera Announces AP360e and AP362e Label Applicators

New semi-automatic applicators affix labels to a wide range of containers; replaces hand-application

PLYMOUTH, MN, USA (November 10, 2008)— Primera Technology, Inc., a leading manufacturer of specialty printers, today announced its new AP360e and AP362e Label Applicators.

The two applicators are compact, semi-automatic labelling device that makes it fast and easy to apply pressure-sensitive labels to bottles, cans, jars, tubes and many other cylindrical and tapered containers. Up to 1200 containers per hour is possible.

Labels are applied straight, without wrinkles or folds, in precisely the spot desired. This gives finished products a highly professional look and significantly increases the number of containers that can be labeled per hour versus manually applying labels.

Operation is simple: set the guides, place the container in the mechanism, press the footswitch and the label is applied. A wide range of products can be labeled including wine, water, beer, spirits and other beverages, sauces, nutriceuticals, vitamins, cosmetics, bath and spa products, spices, specialty foods, health and beauty care, oils, lotions, fragrances, chemicals, paint and much more.

AP360e is the base model and applies labels to the front of containers. AP362e is an advanced model that includes front and back labelling with variable spacing, memory for up to nine jobs, and a counter with built-in LED display.

“We’re pleased to offer the AP-Series Label Applicators,” said Mark D. Strobel, Primera’s vice president of sales and marketing. “They not only help our customers increase their production rates, but also make their products look great. It’s well-recognized that the better your labels look, the more you’ll sell.”

An integrated, spring-loaded pressure arm applies consistent downward pressure to securely affix labels even on very small radius containers such as lip balm tubes. 

AP360e and AP362e are the perfect accessories to Primera’s LX-Series and CX-Series color label printers. Together, they provide a complete print-and-apply solution that’s perfect for a wide range of small to medium-sized businesses. Roll or fan-fed labels printed by other methods such as flexographic, offset and thermal transfer can also be applied with the applicators.

AP360e is priced at 1399,- EUR (MSRP) and AP362e is priced at 1599,- EUR (MSRP). Both are available in late November from Primera’s resellers and distributors in over 222 countries. More information is available at at and

About Primera Technology
Headquartered in Plymouth, Minnesota, Primera Technology, Inc. is a leading developer and manufacturer of specialty printing equipment including full-colour label printers and CD/DVD/BD duplication and printing equipment. Its products are sold in over 222 countries and have been installed at more than 85 percent of Fortune 100 companies.
More information about Primera, its history and products is available on the Internet at or Contact DTM Print in Germany by phone at +49 611 927770, by FAX at +49 611 9277750 or by e-mail at
In Asia Pacific, contact Primera Asia Pacific by phone at +852 3180 7171, by FAX at +852 3014 7827 or by email at

Notes to Editors: Primera Technology EUROPE is an independent company called Primera Europe. Primera Europe is under contract with Primera to provide sales and support for Primera products under the name Primera Technology Europe. Primera Asia Pacific is an independent company called Asia Pacific Optical Distribution Ltd. (APOD), incorporated in Hong Kong, PRC. APOD is under contract with Primera to provide sales and support for Primera products under the name Primera Asia Pacific.

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