“We have a number of cool projects in the pipeline that wouldn’t have been possible without Eddie Edible Ink Printer.” Find out what the direct-to-food printer has done for The March Hare Bakery.
The following text is a shortened version. Read the complete case study (PDF file) here.
Whilst The March Hare Bakery officially opened its doors late 2020, their story goes back much further. This husband-and-wife team, Vincent and Callie, have worked in the hospitality industry for their entire careers. Vincent started as an apprentice pastry chef at the age of 16 and has spent three decades working in high end Michelin star establishments, experimenting with various flavour combinations from around the world. Callie has worked within the commercial side of hotels since the young age of 18. They both shared the same passion.
When covid hit and the world shut down, the duo came up with the idea to start The March Hare Bakery. A small-business which focuses on creating fun, quirky, delicious macarons for everyone.
With business booming, Vincent and Callie knew this was the perfect opportunity to open some more doors by offering personalised and branded macarons that they could sell to the corporate, wedding and gifting market. A direct ink-to-food printer is something that the pair had always wanted, and now was the time that they were able to invest.
After researching and reading though numerous reviews, the pair bought Eddie Edible Ink Printer through Electronic Reading Systems (ERS), an authorised partner of DTM Print in the UK. The duo chose Eddie due to the fantastic print quality, speed, inks lasting a long time and the fact you can print on so many different food items.
Once Eddie arrived, it did not disappoint! The printer was user-friendly and easy to use. It took around an hour to understand the print settings with the help of YouTube videos and downloadable templates. The edible ink printer is fast and produces fantastic quality images.
Vincent and Callie have only had their printer around 6 months and have already made a return on investment. They’ve got several cool projects in the pipeline that wouldn’t have been possible without Eddie Edible Ink Printer.