Small but Powerful

From an initial idea to a high-quality colour printed label it should only take minutes. With Primera’s narrow-web solutions on-demand and in-house label printing is a reality not just an idea.

WIESBADEN, GERMANY (31 July 2017) – Every product needs a label. A label not only provides information about the product, it also reflects the product brand, supports the brand recognition and helps to set products apart from others. The need for short- to medium-run, full-colour customised product labels is a market development that encompasses many industries including food, drinks and cosmetics. The most important factor is the label quality. Providing a professional appearance on packages can easily make the difference between a product selling well or simply sitting on the retail shelf.

Primera Technology, a leading manufacturer of high quality laser and inkjet-based label printers, offers with its new entry-level colour label printer LX500e the perfect solution for start-up, small businesses and in-store on-demand label printing applications.

LX500e utilises a new print engine that doubles the maximum print speed from 25 mm to 51 mm per second. Its high-yield, tri-colour ink cartridge keeps cost per label low. Fast print speeds and an optional built-in guillotine-style cutter allow users to quickly and easily print and cut their short-run labels.

Ordering massive quantities of pre-printed labels is no longer needed, design changes can be accomplished immediately, so there’s no wasted inventory. Typical applications include product labels for coffee, wine, bakery, confectionary, meat, cheese and hundreds of other specialty and gourmet foods. LX500e is a compelling choice for any business that needs to produce stunning, full-colour labels on-demand.

To see the LX500e in action visit Primera Europe at Speciality & Fine Food Fair, 3-5 September at stand 1841.