Primera Announces LX900e Color Label Printer

LX900e produces short-run full-colour labels faster and with increased print quality.

PLYMOUTH, MN, USA (January 25, 2010) - Primera Technology, Inc., a leading manufacturer of specialty printers, today announced its new LX900e Color Label Printer.

LX900e is Primera’s fastest-ever inkjet color label printer. It produces labels at speeds of up to 4.5” per second – almost 17 times faster than Primera’s best-selling LX810e Color Label Printer (for comparable print quality).

Separate ink cartridges for cyan, magenta, yellow and black keep operating costs low since only one color at a time needs to be replaced. The semi-permanent printhead utilizes all-new technology to produce razor-sharp text, brilliant graphics and the most photo-realistic printing ever offered on a dedicated short-run label printing device.

“LX900e establishes a new industry standard for print speed, print quality and low operating costs,” said Mark D. Strobel, Primera’s vice president of sales and marketing. “We listened carefully to our users. They told us that faster printing and separate ink tanks were the most important new features we could offer. At the same time, they weren’t willing to sacrifice the excellent print quality they were getting from their existing Primera color label printer. LX900e delivers on all of this and more.”

Typical applications include product labels for coffee, wine, water, bakery, confectionary, meat, cheese and hundreds of other specialty and gourmet foods. LX900e is also ideal for private labelling, test marketing, pre-press proofing, industrial product hazardous goods marking and retail labelling.

Printer drivers are included for Windows XP/Vista/7 and Mac OS X 10.5 (or higher) along with easy to use label design software for Windows. Most other popular graphic design programs for Windows and Mac can also be used to design and print labels.
Substrates include many different inkjet-qualified label and tag materials, including Primera’s exclusive TuffCoat ExtremeTM white and clear polyester and white BOPP. Printed labels are highly water, scratch, smudge and tear-resistant. Water-resistant paper labels are available in high-gloss, semi-gloss and matte finishes. Label size is as small as 19 mm (.75”) wide and 19 mm (.75”) long up to a maximum of 203.2 mm (8”) wide and 609.6 mm (24″) long.

LX900e is priced at € 2295 (£ 2000) MSRP and is available from Primera’s resellers and distributors worldwide.
Complete product details are available at dtm-print.eu.