Primera Technology Is Nominated For The International Label Industry Global Award

Complete digital label printing and finishing solution from a single vendor at a new, breakthrough price

WIESBADEN, GERMANY (August 19, 2010) — Primera Technology, Inc., a leading manufacturer of specialty printers, today announced that its combo solution for digital label printing and finishing is nominated for the “Label Industry Award for New Innovation.” The Label Industry Global Award 2010 is taking place on September 14th on the Spirit of Chicago, Navy Pier, Chicago.

“We are delighted and proud to be nominated. Though of course an even better affirmation of our work would be to win the award – especially considering the popular competition,” said Andreas Hoffmann, managing director of Primera Europe. The Label Award is now in its seventh year; in 2004 the first winner was no one less than Hewlett Packard. The judging panel consists of the label industry’s top magazine editors and association presidents and is chaired by a leading printer/converter on a rotational basis.

CX1200e Color Label Press in combination with Primera’s FX1200e Digital Finishing System is the perfect solution for service bureaus and a broad range of manufacturers who need to print from just a few labels to tens of thousands of labels at a time. Digital label printing has many advantages versus other printing technologies, including the elimination of plates, set-up, make-ready and clean-up. The built-in electronic tensioning control system, a first for a digital press in this category, delivers perfectly-wound output rolls that are ready for off-line finishing.

The FX1200e offers, in one single process, the ability to laminate, die cut, slit, rewind and remove the waste matrix. Finishing speeds of up to 6.1 meters per minute are accomplished with Primera’s patent-pending exclusive QuadraCut™ technology. QuadraCut uses up to four knife blades at a time across the web. This feature dramatically increases throughput compared to systems that have just a single blade and emphasizes Primera’s leading role in the industry.

One of the major benefits of this finishing system is innovation in the die-cutting process. Instead of hard tooled or flexible steel dies, the FX1200e uses digitally controlled tungsten carbide steel knife blades. This means that users never have to buy a die or wait for it to be made and delivered. Turnarounds will be faster and there is a significant saving in time and cost.

More information about the Label Industry Global Awards can be found at: www.labelawards.com