Primera Announces DX850e Label Dispenser

New tabletop device quickly and easily peels and presents labels from rolls

PLYMOUTH, MN, USA (June 17, 2009) – Primera Technology, Inc., one of the world's leading manufacturer of specialty printers, today announced its new DX850e Label Dispenser.

The DX850e Label Dispenser is a compact, tabletop device that automatically peels and presents self-adhesive labels one at a time. It replaces manual label peeling, making production lines faster and more efficient.

The built-in precision micro-switch detects when a label has been removed. The next label is then quickly and automatically fed forward, ready to remove. This allows labels to be applied much more quickly than manually peeling labels off of a roll. A built-in LED display counts up or down, indicating how many labels you've applied or how many you have left.

DX850e is made in the USA of heavy-duty, powder-coated sheet metal and machined steel. It is also one of the few label dispensers available with UL, UL-C, CE listings, FCC approval and RoHS compliance.

DX850e helps make the labelling process much smoother, said Mark D. Strobel, Primera's vice president of sales and marketing. It quickly pays for itself by increasing efficiency, eliminating waste and increasing operator productivity.

DX850e is the perfect size and speed for a wide range of small to medium-sized businesses. Labels up to 210 mm can be used. Virtually any label can be dispensed, including those printed by flexographic and offset presses and inkjet, thermal and thermal transfer printers.

DX85e is priced at € 849 (£ 724) MSRP, and is available from Primera's resellers and distributors in over 222 countries.