Defend Your Digital Content with Primera's New PTProtect Software

PLYMOUTH, MN, USA (September 16, 2008) — Primera Technology, Inc., the world's leading developer and manufacturer of CD, DVD, and Blu-ray disc duplication and printing equipment, today announced its new PTProtect™ Software. PTProtect is seamlessly integrated into Primera's PTPublisher™ v1.30 (or greater) duplication software. It provides a reliable yet effective anti-rip solution for protecting DVD video without adding extra steps to existing workflow processes.

PTProtect software is applied to the DVD image just before burning. When content is burned to a disc it is encapsulated to prevent common ripping programs from having access to it.  The content on the DVD is not modified in any way and the copy control encapsulation resides in areas of the discs not read by DVD players, so the play-back quality remains unaffected.

PTProtect copy controlled discs have full playability designed to match the same playability levels in DVD players as unprotected DVDs. In essence, PTProtected discs are designed to provide effective speed-bump protection to combat unauthorized casual copying.

Primera is proud to offer PTProtect as an efficient and cost-effective solution for virtually anyone who produces original content DVDs, said Mark D. Strobel, Primera's Vice President of Sales and Marketing. We feel, video production studios, wedding and event videographers and training video authors will all benefit from having reliable protection for their copyrighted materials — at a price they can afford.

PTProtect is an effortless way to produce protected DVDs since it does not need to load any new software onto the PC for the protection to work. Protection is applied on a click-charge basis for each disc burned. Blocks of protection keys can be conveniently purchased through Primera on pre-loaded USB dongles.

PTProtect software will be available at the end of September at Primera's website. It is provided at no extra charge to registered users and includes three free protected DVD video burns. Subsequent burns are priced in blocks as follows and can be purchased from Primera Europe:

• Dongle with 100 burn credits: € 161 (£ 129)
• Dongle with 1000 burn credits: € 715 (£ 570)
• Dongle with 5000 burn credits: € 2,679 (£ 2,137)