Primera Announces AP360e and AP362e Label Applicators

New semi-automatic applicators affix labels to a wide range of containers; replaces hand-application

PLYMOUTH, MN, USA (November 10, 2008)— Primera Technology, Inc., a leading manufacturer of specialty printers, today announced its new AP360e and AP362e Label Applicators.

The two applicators are compact, semi-automatic labelling device that makes it fast and easy to apply pressure-sensitive labels to bottles, cans, jars, tubes and many other cylindrical and tapered containers. Up to 1200 containers per hour is possible.

Labels are applied straight, without wrinkles or folds, in precisely the spot desired. This gives finished products a highly professional look and significantly increases the number of containers that can be labelled per hour versus manually applying labels.

Operation is simple: set the guides, place the container in the mechanism, press the footswitch and the label is applied. A wide range of products can be labelled including wine, water, beer, spirits and other beverages, sauces, nutriceuticals, vitamins, cosmetics, bath and spa products, spices, specialty foods, health and beauty care, oils, lotions, fragrances, chemicals, paint and much more.

AP360e is the base model and applies labels to the front of containers. AP362e is an advanced model that includes front and back labelling with variable spacing, memory for up to nine jobs, and a counter with built-in LED display.

We’re pleased to offer the AP-Series Label Applicators, said Mark D. Strobel, Primera's vice president of sales and marketing. They not only help our customers increase their production rates, but also make their products look great. It's well-recognized that the better your labels look, the more you’ll sell.

An integrated, spring-loaded pressure arm applies consistent downward pressure to securely affix labels even on very small radius containers such as lip balm tubes. 

AP360e and AP362e are the perfect accessories to Primera's LX-Series and CX-Series color label printers. Together, they provide a complete print-and-apply solution that's perfect for a wide range of small to medium-sized businesses. Roll or fan-fed labels printed by other methods such as flexographic, offset and thermal transfer can also be applied with the applicators.

AP360e is priced at 1399,- EUR (MSRP) and AP362e is priced at 1599,- EUR (MSRP). Both are available in late November from Primera's resellers and distributors in over 222 countries. More information is available at at dtm-print.eu and dtm-print.eu.