Herterich - Airbrush & Künstlerbedarf supplies its customers, amateur and professional artists from home and abroad, with a wide range of products for the most diverse art styles. With the LX500ec, they have the ideal assistant for their individual and CI-compliant label production.
The following text is a shortened version. Read the complete case study (PDF file) here.
Since 1992 Herterich - Airbrush & Künstlerbedarf (Art Supplies) has been supplying its customers in its retail store in Schweinfurt and since 1999 additionally via two own online shops (airbrush4you.de and urban-toolbox.de) with a selected range of paints and varnishes as well as painting and airbrush accessories.
Until now, the company has designed a standardised label for all colours and painting media and had it printed in large quantities by an online printer. As soon as the products were ready for labelling, a small thermal printer was used to print the actual colour tone as well as the article and EAN number on blank labels. The product was then labelled twice: first with the pre-printed sticker, then with the article information.
The lack of flexibility in design, as pre-produced labels had to be used up first, inefficient working due to double labelling, and the related tying up of resources led to the fact that the previous production method was questioned. An appropriate solution had also to be found to enable a consistent corporate identity (CI) and the desired visual differentiation between the three product series.
In July 2020 an LX500ec with a built-in label cutter was purchased from the authorised DTM Print partner Karley Deutschland GmbH.
From the start of operations in July 2020 the changes were immediately noticeable, as the inefficient working method described above was suddenly eliminated. In the first three months more than 2000 labels were printed. Now that relabelling has been completed, approx. 50 to 100 labels are printed per week.
“Flexible label production with the LX500ec enables small companies like ours to implement a consistent product presentation and CI,” says Mr Herterich, summarising the improvements. “The result is that 'Herterich Products' now has an uniform appearance.”