Primera and LPS Honors Creative Label Designs at Emballage 2012, Paris, FR
For the second time Primera Technology Europe's French distributor LPS awarded the most beautiful label layout during French trade fair Emballage. In order to participate all submitted layouts had to be produced with Primera’s CX1200e/FX1200e combo system.
This year’s committee, run by Marie Aubin – last year’s winner and owner of the French company Braizait Étiquettes – gathered following experts from different parts of packaging and label industry: Jean Poncet, editor in chief of Etiq & Pack, Franck Accornero of international paper and label manufacturer UPM Raflatac, Andreas Hoffmann, managing director of Primera Europe as well as Jean Marc Raimbault of paper manufacturer Manter and Sophie Serrano, owner of pharmaceutical supplier and end user Waiora Serrano.
This year first rank for the most beautiful label went to company Concept Emballage and its label Cuvèe Edelweiss (picture 12 below). Product and label build a perfect symbiosis and increase the value of the product.
“The label layout convinced with its exceptional form and cut combination,” explained the committee its decision.
“The design emphasizes the product and its value.”