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For more information:
Katrin Hoffmann
DTM Print GmbH
Phone: +49 611 927770
FAX: +49 611 9277750

Primera Introduces LX910e Color Label Printer

PLYMOUTH, MN, USA (23 May 2018) – Primera Technology, Inc., a leading manufacturer of specialized digital colour printers, today announced LX910e, its newest desktop colour label printer.

LX910e is Primera’s fastest-ever desktop colour label printer. It can handle labels as wide as 21 cm (8.25”) and as small as 19 mm (0.75”). This latest addition can print a 10.16 cm x 7.62 cm (4” x 3”) label with 50 % coverage in just three seconds. In addition, ink costs are the lowest ever from Primera. This is due to a new, ultra-high capacity ink cartridge. On the same 4” x 3” label, cost per label is around € 0.03 each.

Typical applications include product labels for coffee, wine, water, bakery, confectionary, meat, cheese and hundreds of other speciality and gourmet foods. The printer is also ideal for manufacturing, laboratory, security, government, retail and a wide variety of other markets.

Compared to other printers that are comparably priced, LX910e has a number of distinct advantages:

LX910e Colour Label Printer

Pricing and Availability

LX910e sells for € 2395.00 (MSRP) and is available worldwide through Primera’s authorized distributors and resellers. Primera Europe continues to offer 24 months warranty (the standard 12 months plus additional 12 months for free upon product registration on its website) for all European units.

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About Primera Technology
Headquartered in Plymouth, Minnesota, USA, Primera Technology, Inc. is one of the world’s leading specialty printer manufacturers. Its products are sold worldwide through Primera Authorized Resellers and Distributors in more than 200 countries.
More information about Primera, its history and products is available on the Internet at or Contact DTM Print in Germany by phone at +49 611 927770, by FAX at +49 611 9277750 or by e-mail at

Notes to Editors: Primera is a registered trademark of Primera Technology, Inc. in Europe. All other trademarks are the property of their respective companies. Primera Technology EUROPE is an independent company called DTM Print GmbH. Primera Europe is under contract with Primera to provide sales and support for Primera products under the name Primera Technology Europe.

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