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Katrin Hoffmann
DTM Print GmbH
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Primera at Natural Products

LX500e – The Go-To Printer for Start-Ups

Primera introduces latest colour label printer at Natural Products Scandinavia

Wiesbaden, Germany (October 06, 2016) – Natural Products Scandinavia is co-located with the Nordic Organic Food Fair, taking place at MalmöMässan, in Malmö, Sweden from 16 to 17 November 2016. The combined shows are the only Nordic trade events for natural living, organic food and drink and will host 375 exhibiting companies. Thousands of natural and certified organic products will be showcased. And all of them feature product labels, which not only help customers to identify the product but also inform them about ingredients, nutrition facts, certifications and instructions.

Especially in the natural and organic industry there are a lot of small businesses that are in need of short- to medium-run, full-colour customised product labels. Putting the most professional colour labels possible on products will set them apart from others. This is especially important for smaller manufacturers who can actually increase their sales by making their products stand out through innovative packaging and labelling.

Primera Technology, a leading manufacturer of high quality laser- and inkjet-based label printers, has successfully developed short to medium-run label solutions. Using intelligent technology, Primera creates systems that can design, print and finish labels of any shape or form.

Smaller companies usually start with pre-designed or even handmade labels, but when they get bigger they need to professionalise the production of their labels,” says Andreas Hoffmann, managing director of Primera’s EMEA office Primera Technology Europe. “For start-up and small business our entry-level colour label printer LX500e is the best choice.

LX500e is the newest addition to the well-known LX-series printers and the successor of Primera’s smallest label printer so far – the LX400e. LX500e utilises a new print engine that doubles the maximum print speed from 25mm per second to 51mm per second. The capacity of the tri-colour ink cartridge is higher and also an optional built-in cutter is available.

LX500e also accepts tag stock that can be cut with the optional built-in cutter, making it ideal for producing visitor, convention and meeting badges. LX500e can also be used for private labelling, test marketing, pre-press proofing and retail shelf labelling. It’s the perfect solution for companies that wants to design and produce their own product labels.

Ordering massive quantities of pre-printed labels is no longer needed, there’s no lead time and no set-up charges, either. Design changes can be accomplished immediately so there’s no wasted inventory – as only the labels are printed that are needed when there are needed – no matter it be 1, 1000 or 10,000 labels.

On their stand # D29 at Natural Products Scandinavia, Primera representatives will happily inform visitors about its label printing equipment, the wide range of label materials and their different usability.

About Primera Technology
Headquartered in Plymouth, Minnesota, USA, Primera Technology, Inc. is one of the world’s leading specialty printer manufacturers. Its products are sold worldwide through Primera Authorized Resellers and Distributors in more than 222 countries.
More information about Primera, its history and products is available on the Internet at or Contact DTM Print in Germany by phone at +49 611 927770, by FAX at +49 611 9277750 or by e-mail at

Notes to Editors: Primera is a registered trademark of Primera Technology, Inc. in Europe. All other trademarks are the property of their respective companies. Primera Technology EUROPE is an independent company called DTM Print GmbH. Primera Europe is under contract with Primera to provide sales and support for Primera products under the name Primera Technology Europe.

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