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Anke Both
DTM Print GmbH
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colour label printers

Primera Introduces LX500e Color Label Printer

New features include faster print speeds, optional built-in label cutter and improved print quality.

Plymouth, MN, USA (May 4, 2016) – Primera Technology, Inc., one of the world’s leading manufacturers of specialty printers, today announced its new LX500e Color Label Printer.

LX500e is Primera’s newest and most affordable desktop colour label and tag printer. Its high-yield, tri-colour ink cartridge keeps cost per label low. Fast print speeds and an optional built-in guillotine-style cutter allow users to quickly and easily print and cut their short-run labels. In addition, LX500e has a lower MSRP price than the printer it replaced which was called LX400e, and is up to 270% faster on labels printed with comparable print quality. LX500e’s MSRP price is € 1.195 while the LX400e was priced at € 1.299.

Start-ups and other small businesses quickly realise that their labels must look professional. With an LX500e they can produce labels that look as good as, or even better, than large, national branded products,” said Mark D. Strobel, Primera’s vice president of sales and marketing. “With more than two and a half times the print speed and even better print quality than the previous model, and at € 100 less MSRP, LX500e is a compelling choice for any business that needs to produce stunning, full-colour labels on-demand.

Typical applications include product labels for coffee, wine, bakery, confectionary, meat, cheese and hundreds of other specialty and gourmet foods. LX500e also accepts tag stock that can be cut with the optional built-in cutter, making it ideal for producing visitor, convention and meeting badges. LX500e can also be used for private labelling, test marketing, pre-press proofing and retail shelf labelling.

Printer drivers are included for Windows 7/8/10, along with Bartender Ultralite Software and NiceLabel SE (both for Windows) to format label designs, add barcodes, QR codes, etc. Most other popular graphic design programs for Windows can be used to design and print labels. A Mac driver is currently under development and will be available soon.

Qualified substrates include many different inkjet label materials, including Primera’s exclusive white gloss and clear gloss polyester as well as white matte polyester. Paper labels are available in high-gloss, semi-gloss, vintage and matte finishes.

LX500e is priced at € 1.195 (MSRP) and LX500ec (with cutter) is priced at € 1.295 (MSRP) in Europe. It is available now from Primera’s resellers and distributors worldwide.

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About Primera Technology
Headquartered in Plymouth, Minnesota, USA, Primera Technology, Inc. is one of the world’s leading specialty printer manufacturers. Its products are sold worldwide through Primera Authorized Resellers and Distributors in more than 222 countries.
More information about Primera, its history and products is available on the Internet at or Contact DTM Print in Germany by phone at +49 611 927770, by FAX at +49 611 9277750 or by e-mail at

Notes to Editors: Primera is a registered trademark of Primera Technology, Inc. in Europe. All other trademarks are the property of their respective companies. Primera Technology EUROPE is an independent company called DTM Print GmbH. Primera Europe is under contract with Primera to provide sales and support for Primera products under the name Primera Technology Europe.

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