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For more information:
Katrin Hoffmann
DTM Print GmbH
Phone: +49 611 927770
FAX: +49 611 9277750

EMPACK 2016: Printing Prime Labels

With Primera’s digital label printing equipment product labels really stand out

colour label printers

WIESBADEN, GERMANY (October 31, 2016) – On-demand and in-house label printing has grown from being exotic to something that manufacturers of all types and sizes use frequently or even exclusively. Not only smaller manufacturers are in need of short- to medium-run, full-colour customised product labels as a way to increase their sales numbers by making their products stand out through innovative packaging and labelling. It also allows manufacturers of all sizes to offer private label goods in smaller quantities, as the industry realized that offering personalised products is a great sales tool that can add to the success of a product.

But finding a cost-effective and convenient way to produce high-quality, colour labels has not been easy. Primera Technology, a leading manufacturer of high quality laser- and inkjet-based label printers, has successfully developed short to medium-run label solutions. Using intelligent technology, Primera creates systems that can design, print and finish labels of any shape or form. Customers can choose from Primera’s LX-series of inkjet desktop label printers, or its CX/FX colour digital laser printing and finishing systems.

Smaller companies usually start with pre-designed or even handmade labels, but when they get bigger they need to professionalise the production of their labels,” says Andreas Hoffmann, managing director of Primera’s EMEA office Primera Technology Europe. “For start-up and small business our entry-level colour label printers LX500e and LX900e are the best choice.

LX500e is the newest addition to the well-known LX-series printers and the successor of Primera’s smallest label printer so far – the LX400e. LX500e utilises a new print engine that doubles the maximum print speed from 25mm per second to 51mm per second. The capacity of the tri-colour ink cartridge is higher and also an optional built-in cutter is available.

CX1200e Color Label Press, a roll-to-roll dry toner-based laser printer, is the perfect solution for service bureaus and a broad range of manufacturers who need to print from just a few labels to tens of thousands of labels at a time. With 2400 dpi print resolution and print speed of five meters per minute, CX1200e delivers professional full-colour print quality along with high-speed production. CX1200e output has much deeper and far more vibrant colours. Printed labels are waterproof, highly scratch, smudge and tear-resistant. Ink is also highly UV-resistant so printed labels can be used indoors or outside.

If finished rolls are needed, the FX1200e Digital Finishing System is the perfect accessory to the CX1200e Color Label Press. It “finishes” the printed output with several different operations including: lamination, digital die cutting, waste matrix removal, slitting and rewinding. Utilizing Primera’s QuadraCut™ technology, virtually any size and shape of label can be produced including complicated contour cuts, without the need to purchase expensive rotary or flat dies.

Ordering massive quantities of pre-printed labels is no longer needed, there’s no lead time and no set-up charges, either. Printing your own labels saves time and money in other ways, too. Design changes can be accomplished immediately so there’s no wasted inventory – as only the labels are printed that are needed when there are needed – no matter it be 1, 1000 or 10,000 labels. Cost per label is almost always significantly lower than outside vendors, too.

To see the printers in action visit Primera at Empack Madrid at stand # G39, hall 9. The show takes place at Feria de Madrid, Madrid, November 23 to 24, 2016.

About Primera Technology
Headquartered in Plymouth, Minnesota, USA, Primera Technology, Inc. is one of the world’s leading specialty printer manufacturers. Its products are sold worldwide through Primera Authorized Resellers and Distributors in more than 222 countries.
More information about Primera, its history and products is available on the Internet at or Contact DTM Print in Germany by phone at +49 611 927770, by FAX at +49 611 9277750 or by e-mail at

Notes to Editors: Primera is a registered trademark of Primera Technology, Inc. in Europe. All other trademarks are the property of their respective companies. Primera Technology EUROPE is an independent company called DTM Print GmbH. Primera Europe is under contract with Primera to provide sales and support for Primera products under the name Primera Technology Europe.

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