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Anke Both
DTM Print GmbH
Phone: +49 611 927770
FAX: +49 611 9277750
Primera at Natural Products

Primera’s Smart Label Printing Solutions at Natural Products Scandinavia

Wiesbaden, Germany (October 26, 2015) – Smart product labelling and packaging is extremely important and plays a significant role in the consumer’s purchasing decision. Manufacturers of almost any type of product often find themselves in need of short- to medium-run, full-colour customized product labels. The reasons are many: for use on prototype products, promotional campaigns, and perhaps most often, because the manufacturer has many different products that are all produced in smaller quantities.

For those applications Primera Technology Europe, leading manufacturer of label printing equipment, presents its inkjet-based LX-Series colour label printers and label applicators at Natural Products Scandinavia in Malmö (Sweden), November 1 and 2, 2015, on its stand # D50.

Primera will show short to medium-run solutions using inkjet technology, such as the LX900e Color Label Printer. Its print resolution of 4800 dpi guarantees a printout in photorealistic quality and enables users to add vibrant pictures of their products next to small texts such as ingredients or barcodes and still every detail of that label is razor-sharp. Labels can be printed whenever they are needed and in the required quantity. Separate ink cartridges for each colour keep operating costs low. Short runs are printed fast and efficiently, helping to increase the production of your products.

An innovation, Primera is presenting at the show, is the LX2000e Color Label Printer, a new industrial-grade desktop printer suitable for use in off- and in-line productions. It stands out especially for its robust construction, its reliability and consistency of the printing output, which is extremely important for example in the food and drink industry.

LX2000e is Primera’s fastest pigment inkjet label printer using BS5609 certified ink. In combination with various synthetic materials like Primera’s Tuffcoat Extreme Polyjet material, LX2000e labels are highly water and UV resistant and therefore fulfil all requirement for GHS compliant labelling. This durability supports applications such as frozen or refrigerated foods and beverages.
Large, separate ink cartridges keep cost per label low while print speeds of 152mm/s, along with 210mm print width produce full colour labels extremely fast. Wired Ethernet, USB 2.0 and wireless connectivity enables an easy integration of the LX2000e in existing production processes, allows printing jobs to be decentralized started and controlled and supports the cost evaluation.

To further increase the production applying the finished label should be easy and fast as well. The AP-Series of Label Applicators is the perfect accessory. Besides the AP362e Label Applicator for applying front and back labels to cylindrical containers Primera offers the AP550e Flat-Surface Label Applicator. AP550e is a semi-automatic label applicator that makes it fast and easy to precisely apply product and identification labels onto a wide range of flat surfaces such as rectangular or tapered bottles, boxes, packages, bags, pouches, lids, tins and much more. Labels are applied straight, without wrinkles or folds, in exactly the location desired. This gives finished products a highly professional look and significantly increases the number of containers that can be labelled per hour versus manually applying labels.

Complete product details are available at Follow DTM on Facebook at and on Twitter at for the latest information on the company’s entire line of industry-leading colour label printing products.

About Primera Technology
Headquartered in Plymouth, Minnesota, USA, Primera Technology, Inc. is one of the world’s leading specialty printer manufacturers. Its products are sold worldwide through Primera Authorized Resellers and Distributors in more than 222 countries.
More information about Primera, its history and products is available on the Internet at or Contact DTM Print in Germany by phone at +49 611 927770, by FAX at +49 611 9277750 or by e-mail at

Notes to Editors: Primera is a registered trademark of Primera Technology, Inc. in Europe. All other trademarks are the property of their respective companies. Primera Technology EUROPE is an independent company called DTM Print GmbH. Primera Europe is under contract with Primera to provide sales and support for Primera products under the name Primera Technology Europe.

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