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Anke Both
DTM Print GmbH
Phone: +49 611 927770
FAX: +49 611 9277750

Primera presents its Label Printing Solutions at Labelexpo 2015

Easily highlight products with individual and professional looking label

Primera Drucker auf der Labelexpo

WIESBADEN, GERMANY (September 28, 2015) – Smart product labelling and packaging is extremely important and plays a significant role in the consumer’s purchasing decision. Manufacturers of almost any type of product often find themselves in need of short- to medium-run, full-colour customized product labels. The reasons are many: for use on prototype products, promotional campaigns, and perhaps most often, because the manufacturer has many different products that are all produced in smaller quantities.

Primera Technology, a leading manufacturer of specialty colour printers will present at Labelexpo in Brussels its inkjet-based LX-Series colour label printers as well as its CX-Series of digital roll-to-roll dry toner-based laser printers.

CX/FX1200e – Primera’s Color Label Press and Digital Finishing System CX1200e is the perfect solution for service bureaus and a broad range of manufacturers who need to print from just a few labels to tens of thousands of labels at a time. With 2400 dpi print resolution and print speed of five meters per minute, CX1200e delivers professional full-colour print quality along with high-speed production. CX1200e output has much deeper and far more vibrant colours.

If finished rolls are needed, the FX1200e Digital Finishing System is the perfect accessory to the CX1200e Color Label Press. It “finishes” the printed output with several different operations including: lamination, digital die-cutting, waste matrix removal, slitting and rewinding. Utilizing Primera’s QuadraCut™ technology, virtually any size and shape of label can be produced including complicated contour cuts, without the need to purchase expensive rotary or flat dies.

LX900e –Primera’s best-selling inkjet label printer Primera Technology has successfully developed short- to medium-run solutions using inkjet technology, such as the LX900e Color Label Printer. Its print resolution of 4800 dpi guarantees a printout in photorealistic quality and enables users to add vibrant pictures of their products next to small texts such as ingredients, instructions or barcodes and still every detail of that label is razor-sharp. Labels can be printed whenever they are needed and in the required quantity.

The LX900e’s specially-designed pigment inks offer far more stability against harsh conditions including water, chemicals, abrasion and exposure to long periods of UV light. A significant advantage of the LX900e’s implementation of pigment inks is that the printer can use either type of ink by simply changing out the removable print head – an exclusive feature that sets the LX900e apart from other desktop label printers.

LX2000e – Primera’s new industrial printer Primera is always trying to come up with improved or new printing solutions. One of those innovations is the LX2000e Color Label Printer, a new industrial-grade desktop printer suitable for use in off- and in-line productions. It stands out especially for its robust construction, its reliability and consistency of the printing output, which is extremely important for example in the logistics or chemical sector

LX2000e is Primera’s fastest pigment inkjet label printer using BS5609 certified ink. In combination with various synthetic materials like Primera’s Tuffcoat Extreme Polyjet material, LX2000e labels are highly water and UV resistant and therefore fulfil all requirement for GHS compliant labelling. This durability supports applications such as frozen or refrigerated foods, beverages, but also bath and shower products or containers and drums of chemicals.

Large, separate ink cartridges keep cost per label low while print speeds of 152mm/s, along with 210mm print width produce full colour labels extremely fast. Wired Ethernet, USB 2.0 and wireless connectivity enables an easy integration of the LX2000e in existing production processes, allows printing jobs to be decentralized started and controlled and supports the cost evaluation.

AP360e/362e/550e – Primera’s Label Applicators Primera’s label product range is completed by the AP-series Label Applicators. The AP360e single and AP362e front and back round container label applicator and the AP550e label applicator for flat-sided containers like square sided bottles and boxes apply labels faster, more accurately and wrinkle-free – helping to speed up the production and sell more products than by applying labels manually.

At Labelexpo, at stand # 8B49, Primera will present its digital label printing solutions to the international audience. Primera employees will happily inform visitors about Primera’s inkjet- and dry toner-based label printing equipment, the wide range of label materials and their different usability.

About Primera Technology
Headquartered in Plymouth, Minnesota, USA, Primera Technology, Inc. is one of the world’s leading specialty printer manufacturers. Its products are sold worldwide through Primera Authorized Resellers and Distributors in more than 222 countries.
More information about Primera, its history and products is available on the Internet at or Contact DTM Print in Germany by phone at +49 611 927770, by FAX at +49 611 9277750 or by e-mail at

Notes to Editors: Primera is a registered trademark of Primera Technology, Inc. All other trademarks are the property of their respective companies. Primera Technology EUROPE is an independent company called DTM Print GmbH. Primera Europe is under contract with Primera to provide sales and support for Primera products under the name Primera Technology Europe.

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