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Katrin Hoffmann
DTM Print GmbH
Phone: +49 611 927770
FAX: +49 611 9277750
Primera label printers

Importance of Clear Identification on Food Products

Make informed choices in relation to consumed food products thanks to Primera’s labelling solutions

Wiesbaden, Germany (March 31, 2014) – Consumers question critically what they eat and therefore would like to know what is in the products they buy. A detailed and self-explanatory listing of ingredients is essential especially to people that embrace the vegan way of life. And the number of vegans increases daily. This group of consumers needs to know exactly which ingredients are used. A challenge that not only vegan living people have to face is that many used substances are only listed with their cryptic E numbers, which hardly anybody knows by heart.

Furthermore, vegan groceries are normally produced in smaller quantities. Considering that the minimum order requirement for offset-printed labels is significantly higher than those production quantities, vegan products are often labelled incompletely or unprofessionally. Quite often vegan living consumers have no other choice but to ask each and every food producer for a detailed list of ingredients of each and every product, e.g. if a certain wine was clarified using gelatine or not. The European Union is trying to gain a certain level of consistency by implementing several new regulations.

That would also be beneficial for food producers and importers as recent studies have shown that the readability of information is a key factor to the consumer’s purchasing decision. Primera’s label printers with their high-resolution print engine offer the perfect solution. The desktop printer LX900e with a print resolution of up to 4800 dpi allows professional printing of individual full-colour labels and therefore enables you to respond quickly to customer needs. In addition, the LX900e protects the environment by utilizing separate ink cartridges. Hence, only the cartridge that is empty needs to be replaced instead of the entire cartridge set, saving money on every printed label and preventing the waste of ink if label designs use more of one colour than another.

By using the LX900e Color Label Printer vegan products can be labelled almost effortlessly with the Vegan Flower – the trademark of the Vegan Society – and are then easily recognizable as vegan food, which immensely simplifies the daily life of vegan-living people.

The Vegan Flower can be accentuated by imprinting the trademark with green foil using Primera’s FX400e Foil Printer, emphasizing the high quality and value of each product. Other colours such as red, blue and yellow or metallic foils in gold and silver are available as well, adding brilliant highlights in any possible design to an inkjet- or laser-printed label.

The importance of customers, who favour vegan products, to the British food industry is visible at the upcoming Natural and Organic Products Europe (NOPE) show, taking place in London, April 13 to 14, 2014. NOPE is hosting several specific themed pavilions such as the Vegan Society Pavilion. After the successful launch in 2013, the pavilion is promoting even more vegan companies at this year’s event. Paul Philbrow, trademark & business development officer at the Vegan Society, informed us that: “the Vegan Pavilion, dedicated to Trademark holders, is 50 % bigger again this year.

In order to introduce food producers and importers to the range of possible applications of a fast and easy label production Primera will be exhibiting again at NOPE. The company will be presenting its label equipment such as the LX900e inkjet printer on its booth # 3031. Primera employees will happily inform visitors about Primera’s product range, the wide range of label material and their different usability.

About Primera Technology
Headquartered in Plymouth, Minnesota, Primera Technology, Inc. is a leading developer and manufacturer of specialty printing equipment including full-colour label printers and CD/DVD/BD duplication and printing equipment. Its products are sold in over 222 countries and have been installed at more than 85 percent of Fortune 100 companies.
More information about Primera, its history and products is available on the Internet at or Contact DTM Print in Germany by phone at +49 611 927770, by FAX at +49 611 9277750 or by e-mail at
In Asia Pacific, contact Primera Asia Pacific by phone at +852 3180 7171, by FAX at +852 3014 7827 or by email at

Notes to Editors: Primera Technology EUROPE is an independent company called Primera Europe. Primera Europe is under contract with Primera to provide sales and support for Primera products under the name Primera Technology Europe. Primera Asia Pacific is an independent company called Asia Pacific Optical Distribution Ltd. (APOD), incorporated in Hong Kong, PRC. APOD is under contract with Primera to provide sales and support for Primera products under the name Primera Asia Pacific.

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