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Katrin Hoffmann
DTM Print GmbH
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FAX: +49 611 9277750
RX900e RFID Printer

Color RFID Printing with Primera's RX900e Color RFID Printer

RX900e is the world's first and only on-demand color RFID label printer.

PLYMOUTH, MN, USA (May 12, 2011) — Primera Technology, Inc., a leading manufacturer of specialty printers, announced its new RX900e Color RFID Printer.

RX900e is the world's first and only full-colour, on-demand label and tag printer that also has built-in RFID encoding technology. The RFID reader/encoding module is supplied by Intermec®, a global leader in RFID technology. It is compliant with EPC Global Gen 2 Class 1 and ISO 18000 –b and –c specifications.

"Until now, on-demand RFID labels and tags could only be printed in monochrome," said Mark D. Strobel, Primera's vice president of sales and marketing. "With RX900e, you can add color coding, high-resolution color graphics and even photo-quality images to RFID labels and tags as they're being printed. We are confident this capability opens up an entirely new set of exciting and cost-effective applications for RFID technology."

RX900e is designed for applications that need both color and RFID, including:

Printer drivers are included for Windows® XP/Vista/7 along with NiceLabel® SE for Primera and a starter version of Seagull Scientific's BarTender® label design/RFID software.

Pricing and Availability

RX900e is priced at € 3995 (£ 3521) MSRP. It is available now from Primera's resellers and distributors worldwide. Additional information about the first color RFID label printer is available at

About Primera Technology
Headquartered in Plymouth, Minnesota, Primera Technology, Inc. is a leading developer and manufacturer of specialty printing equipment including full-colour label printers and CD/DVD/BD duplication and printing equipment. Its products are sold in over 222 countries and have been installed at more than 85 percent of Fortune 100 companies.
More information about Primera, its history and products is available on the Internet at or Contact DTM Print in Germany by phone at +49 611 927770, by FAX at +49 611 9277750 or by e-mail at
In Asia Pacific, contact Primera Asia Pacific by phone at +852 3180 7171, by FAX at +852 3014 7827 or by email at

Notes to Editors: Primera Technology EUROPE is an independent company called Primera Europe. Primera Europe is under contract with Primera to provide sales and support for Primera products under the name Primera Technology Europe. Primera Asia Pacific is an independent company called Asia Pacific Optical Distribution Ltd. (APOD), incorporated in Hong Kong, PRC. APOD is under contract with Primera to provide sales and support for Primera products under the name Primera Asia Pacific.

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